Financial News Release


La-Z-Boy "Live Life Comfortably" Campaign Gets a Fresh, New Face

MONROE, Mich., Oct. 12, 2018 /PRNewswire/ -- In 2011, La-Z-Boy launched its "Live Life Comfortably" campaign. Featuring a mix of celebrity style, humor and unexpected La-Z-Boy furniture, the campaign aimed to educate consumers that La-Z-Boy makes far more than just the iconic recliner it invented more than 90 years ago. 

La-Z-Boy Logo

Spanning television, print and online, the "Live Life Comfortably" campaign has resulted in significant sales growth for La-Z-Boy across a range of product categories, including stationary sofas, sectionals, chairs and home accents. In order to continue to elevate the brand, La-Z-Boy has decided to take the campaign in a new direction.

"We have been extremely fortunate to engage and entertain consumers in a way that has surpassed all expectations," said Doug Collier, La-Z-Boy SVP and Chief Commercial Officer. "While the campaign has played a major role in attracting new consumers to the La-Z-Boy brand, we know taking a new approach can afford us additional growth opportunity."

In an effort to continue to break through to consumers, La-Z-Boy is excited to announce that the "Live Life Comfortably" campaign will get a fresh, new face.  Kristen Bell will take on the role of La-Z-Boy brand ambassador to further raise awareness of the style, comfort and quality La-Z-Boy is known for.

"Kristen has an authentic, genuine personality and a charming sense of humor," said Eli Winkler, La-Z-Boy VP, Marketing. "Her openness about the importance of balancing work, relationships and family, coupled with the fact that she already has La-Z-Boy furniture in her home, make her a great fit for La-Z-Boy."

The new "Live Life Comfortably" campaign featuring Kristen Bell is expected to launch in mid-2019.

About La-Z-Boy
Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world's most comfortable furniture for over 90 years. The company manufactures a full line of comfortable products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"

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SOURCE La-Z-Boy Incorporated

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